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Apple Mac App Store For Business

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If your organization currently uses the Device Enrollment Program (DEP), you need to upgrade to Apple Business Manager. If your organization only uses the Volume Purchase Program (VPP), you can enroll in Apple Business Manager and then invite existing VPP Purchasers to your new Apple Business Manager account.

Apple Business Manager lets you buy content and configure automatic device enrollment in your mobile device management (MDM) solution. Apple Business Manager is accessible on the web, and is designed for technology managers and IT administrators.

Apple Mac App Store For Business

Review this information before you upgrade to Apple Business Manager.

Upgrade to Apple Business Manager

Generate access keys in the Users and Access section of App Store Connect. Create a promotional offer on your app's in-app purchase page for each product in App Store Connect. Determine your business logic and implement StoreKit APIs available in Xcode 10.2 or later. For more information, see: Set Up Promotional Offers for Auto-renewable. Find the perfect app. The Mac App Store makes it easy to find just the right app for you. Click the Discover tab to find in-depth stories about the best Mac apps. Or click Create to find inspiring apps to help you with filmmaking, photo editing, or graphic design. How to find, buy, and download apps. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business. However, you aren't required to notarize software that you distribute through the Mac App Store because the App Store submission process already includes equivalent security checks. Prepare Your Software for Notarization. Notarization requires Xcode 10 or later. Building a new app for notarization requires macOS 10.13.6 or later.

To upgrade to Apple Business Manager*, sign in to business.apple.com using your Apple Deployment Programs Agent account, then follow the instructions. The upgrade process only takes a few minutes.

After you upgrade, Apple Business Manager will have all of your:

  • Accounts
  • Account credentials
  • MDM servers
  • MDM devices
  • Server tokens
  • Device orders
  • Other items associated with your account

After you complete the upgrade, use the Apple Business Manager portal to access your data. You won't have access to the Apple Deployment Programs website after you upgrade.

Enroll in Apple Business Manager

To enroll in Apple Business Manager, go to business.apple.com and click Enroll Now. You'll need to provide information about your business including your D-U-N-S number, and an email address that hasn't been used as an Apple ID for any Apple service or website.

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Choose a domain for Managed Apple IDs

When you enroll in or upgrade to Apple Business Manager, you'll be asked to enter your organization's website. Apple Business Manager uses the website you enter and will create a reserved domain as the default domain for your Managed Apple IDs. For example, if your website is www.mycompany.com, your Managed Apple IDs will look like manager@mycompanycom.appleid.com.

Your Apple Business Manager Administrator can change the default domain after upgrading as well as add additional domains. Any domains that are added after enrolling must be verified before they can be used for Managed Apple IDs.

Store

Review this information before you upgrade to Apple Business Manager.

Upgrade to Apple Business Manager

Generate access keys in the Users and Access section of App Store Connect. Create a promotional offer on your app's in-app purchase page for each product in App Store Connect. Determine your business logic and implement StoreKit APIs available in Xcode 10.2 or later. For more information, see: Set Up Promotional Offers for Auto-renewable. Find the perfect app. The Mac App Store makes it easy to find just the right app for you. Click the Discover tab to find in-depth stories about the best Mac apps. Or click Create to find inspiring apps to help you with filmmaking, photo editing, or graphic design. How to find, buy, and download apps. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business. However, you aren't required to notarize software that you distribute through the Mac App Store because the App Store submission process already includes equivalent security checks. Prepare Your Software for Notarization. Notarization requires Xcode 10 or later. Building a new app for notarization requires macOS 10.13.6 or later.

To upgrade to Apple Business Manager*, sign in to business.apple.com using your Apple Deployment Programs Agent account, then follow the instructions. The upgrade process only takes a few minutes.

After you upgrade, Apple Business Manager will have all of your:

  • Accounts
  • Account credentials
  • MDM servers
  • MDM devices
  • Server tokens
  • Device orders
  • Other items associated with your account

After you complete the upgrade, use the Apple Business Manager portal to access your data. You won't have access to the Apple Deployment Programs website after you upgrade.

Enroll in Apple Business Manager

To enroll in Apple Business Manager, go to business.apple.com and click Enroll Now. You'll need to provide information about your business including your D-U-N-S number, and an email address that hasn't been used as an Apple ID for any Apple service or website.

Choose a domain for Managed Apple IDs

When you enroll in or upgrade to Apple Business Manager, you'll be asked to enter your organization's website. Apple Business Manager uses the website you enter and will create a reserved domain as the default domain for your Managed Apple IDs. For example, if your website is www.mycompany.com, your Managed Apple IDs will look like manager@mycompanycom.appleid.com.

Your Apple Business Manager Administrator can change the default domain after upgrading as well as add additional domains. Any domains that are added after enrolling must be verified before they can be used for Managed Apple IDs.

Invite VPP Purchasers to Apple Business Manager

Your organization might have one or more separate VPP accounts. After you enroll in, or upgrade to Apple Business Manager, you can invite them to your new Apple Business Manager account. Learn how to invite VPP Purchasers to Apple Business Manager.

Changes to roles for Apple Business Manager

Apple Business Manager introduces some changes to the roles that you assign to your users.

Agents are now Administrators

With Apple Deployment Programs, Agent was the highest level of administrative access. Agents had the ability to accept the Apple Deployment Programs Terms and Conditions on behalf of your organization.

In Apple Business Manager, this role is now called Administrator. Your organization can have up to five Administrators in Apple Business Manager.

Admins are now Managers

In Apple Deployment Programs, there were Admins for DEP and VPP. When upgrading to Apple Business Manager, existing Admins are converted to Managers. The table below shows how Admin roles convert to Manager roles:

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Role in Apple Deployment Programs

Role in Apple Business Manager

DEP Admin

Device Manager

VPP Admin

Content Manager

Admin who can create and edit other Admins

People Manager

None

Staff

A single user can have multiple roles in Apple Business Manager. If your user was an Admin for more than one program, they'll be assigned all roles that apply in Apple Business Manager. The Administrator or People Manager can add, remove, or change Manager roles after you upgrade.

Managed Apple IDs for all roles

When your previous Agent and Admins sign in to Apple Business Manager for the first time, their Apple IDs are converted into Managed Apple IDs. If their accounts weren't previously set up with two-factor authentication, they should set it up at that time.

Learn More

Apple Mac App Store For Business Outlook

Learn how to set up and use Apple Business Manager.

Mac App Store Download

* To upgrade to Apple Business Manager, you need a Mac with Safari version 8 or later, or a PC with Microsoft Edge version 25.10 or later.





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